How Much Is Your Facebook Page Worth? (2026 Price Guide)

How much is my Facebook page worth?

Short answer: it depends on more than your follower count. A page with 20,000 loyal, engaged followers in a profitable niche can be worth more than one with 200,000 inactive followers. Below is a realistic 2026 breakdown of what actually moves the price — plus a pricing table you can use as a starting point.

The 5 factors that decide your page's value Follower count — the baseline, but the least important on its own. Engagement rate — likes, comments, shares and reach relative to followers. This is what buyers pay a premium for. Niche — finance, tech, health and business audiences are worth far more per follower than general meme or entertainment pages. Audience quality — organically grown, real followers are worth several times more than followers from giveaways or paid "like" campaigns. Monetization — a page already earning money (in-stream ads, affiliate income, product sales, sponsorships) is valued like a small business, not like a follower list. Facebook page pricing table (2026)

These are typical ranges for pages with genuine, engaged followers. Low niches (entertainment, memes) sit near the bottom; high-value niches (finance, business, tech, health) sit near the top.

Followers Low-value niche High-value niche 5,000 – 10,000 $50 – $200 $200 – $600 10,000 – 50,000 $200 – $800 $800 – $2,500 50,000 – 100,000 $700 – $2,000 $2,000 – $6,000 100,000 – 500,000 $2,000 – $7,000 $7,000 – $20,000 500,000+ $6,000 – $20,000 $20,000 – $50,000+

Treat these as a starting point, not a fixed price. Two pages with identical follower counts can sell for wildly different amounts.

The revenue rule (for pages that earn money)

If your page already generates income, followers become almost secondary. Revenue-earning pages usually sell for 2–4× their annual profit.

Example: a page earning $1,000/month in stable affiliate and ad income earns roughly $12,000/year, which points to a valuation of about $24,000–$48,000 — often far more than its follower count alone would suggest.

Why engagement beats follower count

Facebook's organic reach has fallen to single-digit percentages for most pages. A page that consistently reaches 10–20% of its audience is rare and valuable, because that reach is exactly what advertisers and buyers want. A big page nobody sees is worth surprisingly little.

How to get an accurate valuation Pull your last 90 days of insights: reach, engagement, and follower growth. Note any income the page produces, and how stable it is. Compare against active listings for pages in your niche. Adjust up for organic growth and clean history; adjust down for bought followers or long inactivity. Thinking of selling?

If you want a real-world figure instead of a calculator estimate, list your page on PagesTrade or contact our team for a free valuation. We look at engagement, niche and revenue — not just follower count — so you don't underprice an asset you spent years building.